Sailfish Point Golf Club in Stuart, Florida hosted the Young Adult Poker Night, with a Texas Hold ‘Em tournament for the 18 and older crowd.
“We struggle with appealing to the 18-25 age group, so we really wanted to find something that would be fun for them,” says Scott C. Brynski, Food and Beverage Director. “We recognized the popularity of Texas Hold ‘Em, and we knew that a lot of young adults love playing it and watching it on TV. So we decided to try it here at the club.”
THE GOAL: Attract young adults to Sailfish Point Golf Club with an age-appropriate event that allows them to have fun and socialize with peers.
THE PLAN: Set up a casual, fun Texas HoldEm poker tournament for young men and women over age 18. The event included a social cocktail hour followed by a spirited three-and-a-half-hour tournament.
THE PAYOFF: The event was well-received by participants, as well as by parents and grandparents who appreciated the club’s effort to reach out to their children and grandchildren. The participants enjoyed the tournament and made new friends at the club. The club already has three more poker tournaments on the calendar for the future.
The tournament was held in the club’s marina, which has a comfortable, intimate atmosphere. The space was set up as a traditional poker room, with four round tables covered in green felt. Club managers were dealers and dressed the part, wearing red vests. The event started with a cocktail hour that included a full buffet with sliders, chili, salads, chips and other snacks for $26, and a member-charged bar. After the cocktail hour, the tournament went from 8 p.m. to 11:30 p.m.
There were 36 players, and another 25 people—including parents, grandparents, spouses and friends—came out to watch the tournament and socialize. While the event was not open to the public, it was open to grandchildren and children of members. The event certainly drew in the 18-25 crowd, but there was no upper age limit; the oldest player was 60.
The players enjoyed spirited play and lively conversation throughout the night. There was a $20 buy-in for the tournament and the top three players were paid out at the end. The winner won 70 percent of the pool; second place received 20 percent, and third place received 10 percent.
The tournament was such a hit, the club has already added three more tournaments to the social calendar. The only change it will make for future versions will be to raise the pots faster, because the game dragged a bit at the end. “This group is going to be the next generation of members at the club,” says Darren Thorson, Restaurant Manager. “They’ll remember our club as the place they enjoyed when they were on break from school or visiting. And, when they get to be a certain age, they’ll come down here to become members too.”